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The Heritage Institute
PressTM is pleased to announce the November 2005 publication of Beating
the Midas Curse©.
This important book presents the first comprehensive treatment of the
revolutionary values-based legacy planning developed by The Heritage
InstituteTM. The unique planning process detailed in the book has been
experienced by thousands of families.
Heritage Institute Co-founders Perry Cochell & Rod Zeeb worked with
active Heritage Institute Members in the creation of this book.
Beating the Midas Curse© describes the failure of traditional estate
planning in addressing the needs of families across generations. It
examines the role of ‘affluenza,’ a destructive relationship with
wealth, as a root cause of traditional planning collapse, and provides
detailed analysis of the power of what has come to be known as The
Heritage ProcessTM as a tool for keeping families, and their prosperity,
intact for years. The book also describes the role of philanthropy as a
major tool for combating the trans-generational effects of affluenza.
Beating the Midas Curse© is both timely as well as instructive. Studies
show that six out of ten wealthy families will lose the family fortune
by the end of the second generation.By the end of the third generation,
nine out of ten of all affluent families have blown through the family
wealth.
In The Heritage ProcessTM, families learn through a Guided DiscoveryTM
Process how to make the values that have sustained and guided them to
success the bedrock for their financial and estate planning. This
‘family before fortune’ perspective is a powerful anti-dote to the grim
statistics of family wealth collapse.
Beating the Midas Curse© was written for the families and individuals
who will benefit most from values-based planning, and for non-profit
organizations who want to help inform their constituents about the power
of philanthropy in keeping families healthy and strong.
The book is written in a lively, informative, conversational style.
Authoritative detail is mixed with historical anecdote and real-world
examples, and a targeted bibliography provides opportunity for
additional reading.
For individuals and families, advisors, non-profit officers and anyone
else concerned about the health of the family, Beating the Midas Curse©
is an important book. |
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